• Welcome to Tmall.com

    China’s Premier Online Shopping Destination

    Tmall.com is an open business-to-consumer (B2C) platform enabling
    businesses world-wide to reach China’s vast and growing consumer market.
    Tmall.com has established itself as the destination for quality, brand-name
    goods catering to increasingly sophisticated Chinese consumers
    and is the most visited B2C online retail website in China.

  • 100,000,000+

    Daily Average Unique Visitors to
    the Taobao and Tmall Platforms

    Tmall.com boasts more daily unique visitors than that of the
    Eiffel Tower, the Great Wall,Note Dame and NYC’s Grand Central
    Station combined in 2012.

  • 70,000+

    International and Chinese Branded Storefronts

    The 5th Avenue of E-commerce

  • 1,000,000,000,000

    Gross Merchandise Volume of Tmall and Taobao platforms
    for 2012 in RMB

    >50% Percent Online Business to Consumer Market Share in China

Entry Channels

Channel Properties

  • Tmall GlobalOperate businesses locally
  • Fulfill orders internationally
  • Tmall.comEstablish business entity
    in Mainland China
  • On-the-ground operations to reach
    consumers quickly

Entry Requirements

  • Tmall GlobalPresence in Mainland China: 0-2 years
  • Operations location: Mainland China or abroad
  • Stock location: Abroad
  • Tmall.comPresence in Mainland China: 3 years+ OR sufficient expenditure to gain traction in China’s market
  • Operations location: Mainland China
    Stock Location: Mainland China


  • Tmall GlobalPremium fashion brand A is eager to expand into the China market but reluctant to take on local inventory risk. Tmall Global allows brand A to enter the China market while removing this risk.
  • Baby formula brand B has noticed a recent increase in overseas purchase demand for their product. Tmall Global offers brand B the opportunity to reach these consumers.
  • Specialty food brand C had previously thought selling finished food product directly to the China market to the impossible. Tmall Global enables brand C to bring their locally famous product to Chinese shoppers.
  • Tmall.comApparel brand X has been selling offline in China for 5 years and has already built up a following among their target market. Brand X will soon open a Tmall.com store to introduce their product to a wider audience.
  • Children’s toy brand Y has been manufacturing product in China for foreign markets and would now like to try selling their branded toys to the Chinese domestic market. Brand Y would open a Tmall store and utilize their local inventory for fulfillment.
  • Electronics brand Z is looking to break into China’s market. They have a multipronged approach to open physical stores in mainland China as well as market to and reach consumers online. With their China branch office in place, brand Z is well positioned to increase their online presence with Tmall.com