Tmall.com is an open business-to-consumer (B2C) platform enabling businesses world-wide to reach China’s vast and growing consumer market. Tmall.com has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited B2C online retail website in China.
Daily Average Unique Visitors to the Taobao and Tmall Platforms
Tmall.com boasts more daily unique visitors than that of the Eiffel Tower, the Great Wall,Note Dame and NYC’s Grand Central Station combined in 2012.
International and Chinese Branded Storefronts
The 5th Avenue of E-commerce
Gross Merchandise Volume of Tmall and Taobao platforms for 2012 in RMB
>50% Percent Online Business to Consumer Market Share in China
Tmall.comEstablish business entity in Mainland China
On-the-ground operations to reach consumers quickly
Tmall GlobalPresence in Mainland China: 0-2 years
Operations location: Mainland China or abroad
Stock location: Abroad
Tmall.comPresence in Mainland China: 3 years+ OR sufficient expenditure to gain traction in China’s market
Operations location: Mainland China Stock Location: Mainland China
Tmall GlobalPremium fashion brand A is eager to expand into the China market but reluctant to take on local inventory risk. Tmall Global allows brand A to enter the China market while removing this risk.
Baby formula brand B has noticed a recent increase in overseas purchase demand for their product. Tmall Global offers brand B the opportunity to reach these consumers.
Specialty food brand C had previously thought selling finished food product directly to the China market to the impossible. Tmall Global enables brand C to bring their locally famous product to Chinese shoppers.
Tmall.comApparel brand X has been selling offline in China for 5 years and has already built up a following among their target market. Brand X will soon open a Tmall.com store to introduce their product to a wider audience.
Children’s toy brand Y has been manufacturing product in China for foreign markets and would now like to try selling their branded toys to the Chinese domestic market. Brand Y would open a Tmall store and utilize their local inventory for fulfillment.
Electronics brand Z is looking to break into China’s market. They have a multipronged approach to open physical stores in mainland China as well as market to and reach consumers online. With their China branch office in place, brand Z is well positioned to increase their online presence with Tmall.com